All you see, and all you don’t: How the magic of holidays is made

At Acttiv, we’ve spent over 20 years proving that tourist entertainment is about much more than filling guests’ free time. It’s about creating unforgettable moments, genuine connections, and experiences that linger long after the suitcase is unpacked. But have you ever stopped to wonder what lies behind each smile and every activity in a holiday resort?

What you see: energy, fun and shared emotions

When you think of holiday entertainment, you probably picture a passionate team of entertainers, high-energy activities, dance shows, games for the little ones, smiles all around… In short, the kind of moments that turn a holiday into something far greater: memories that make you want to return.

That’s what you see: the most visible, vibrant and joyful face of entertainment.

What you don’t see: talent, planning and professional passion

But to make all of that happen, there’s a huge amount of work going on behind the scenes. Behind every choreography, every activity and every round of applause is a team that coordinates, plans, innovates and trains without pause.

• Heads of entertainment and coordinators working hand in hand with hotels to design tailored programmes.
  
• Choreographers and product specialists creating shows and activities that connect with all age groups.
  
• Training and HR teams taking care of every detail in the selection, development and growth of entertainers.
  
• Data analysts tracking the real impact of our actions so we can improve, day by day.

What really matters: safety and peace of mind

Beyond what’s visible and invisible, one thing truly matters: the peace of mind that comes from knowing everything is taken care of. The trust of clients who know that Acttiv doesn’t just provide entertainment, we become a strategic partner to ensure every project is a success.

For the guest, what matters is feeling in good hands, enjoying their holiday without a care. For the hotelier, what matters is having a partner who guarantees quality, innovation and professionalism. In both cases, what matters is that the experience is full and memorable.

At Acttiv, we turn strategy into entertainment and entertainment into meaningful experiences. That’s how we give real purpose to every smile, every memory, and every moment shared.