Concept consultancy

To stand out in the tourism entertainment sector, it’s essential to create distinctive concepts that not only attract guests but also highlight the creative value of entertainment as a key tool to segment and personalise the offering based on the target audience.

We developed this service for establishments looking to take their entertainment offer to the next level in terms of personalisation, efficiency and coherence. From the full conceptualisation of the programme to the creation of activities, characters and sustainable strategies, we offer expert support, structured in phases and tailored to each specific need.
The concept development proposal is structured around four main services:

  • Concept development of entertainment programmes.
  • Creation and customisation of activities.
  • Mascot universe: character design and a tailored activity pack.
  • Sustainable entertainment.

Benefits of concept development consultancy

  • Projects with a unique identity: each programme is developed through a personalised process, not standard templates.
  • Modular and scalable solutions: from standalone activities to fully implemented concepts.
  • Multidisciplinary approach: blending creativity, strategy, sustainability, storytelling and operations.
  • Implementation support: optional on-site training, materials and assistance during the roll-out.
  • Strategic vision with real impact: proposals aligned with your commercial, brand and loyalty objectives.

Concept Development Consultancy Services

Development and implementation of entertainment programmes

We create the entertainment concept for your hotel or hotel chain from scratch: naming, storytelling, guest segmentation, logos and programming schedules. We also develop customised activities, uniforms and training to ensure smooth and effective implementation.

2. Activities creation and customisation

If you already have a defined concept or style, we develop new activities that align with that universe: unique dynamics, original themes, and distinctive events. This includes proposal presentations, full development of the selected activity, and optional training for its implementation in your establishment.

3. Mascot Universe

We create your hotel’s official mascot: from visual design and narrative characterisation to its diary, illustrated storybook, tailored activities and costume. We also design the associated merchandise, uniforms, graphic materials and pictograms to reinforce its presence across all guest touchpoints.

4. Sustainable entertainment

We integrate sustainability into your children’s programming with a realistic, measurable approach aligned with the SDGs of the 2030 Agenda. We develop an annual mission tailored to your hotel, propose a weekly solidarity action, and review the entire operation through a sustainability lens.

CONCEPT DEVELOPMENT CONSULTANCY

From custom mascot creation to personalised shows

Frequently asked questions about the Concept Development Consultancy

Will the concept or mascot be exclusive to our hotel?

Absolutely! All projects developed through this consultancy are unique and tailored exclusively to your identity and objectives.

2. Does it include graphic materials and usage manuals?

Yes. We deliver final artwork, vector files, usage manuals, and any other materials needed to ensure correct implementation.

3. Can our team be trained in how to use the concept or activities?

If needed, you can opt for optional on-site training, as well as online or hybrid modules depending on the service.

4. How is the impact of the sustainable entertainment strategy measured?

Through clearly defined annual goals, simple audits, quarterly reviews, and monitoring of the proposed solidarity initiative.

5. Can we modify the content after it has been delivered?

Each phase includes a client review and up to three rounds of revisions. If you need changes later, we offer additional support.

WORK WITH US

If you’re interested in hiring Concept Development Consultancy, get in touch with us: