Our PURPOSE
CSR isn’t an add-on: it’s part of who we are
We want to create destinations where people feel welcome, valued and connected. Places where entertainment has meaning and leaves a lasting impact. This is only possible if we care for those who make it happen: our team, our communities and the environment that surrounds us.
Respect for the natural environment
The environment we work in is not just a backdrop – it’s part of the experience. That’s why we strive to reduce our ecological footprint from multiple angles: eliminating single-use plastics in our programmes, digitising processes to cut paper consumption, and promoting awareness-raising activities.
We work with partners and suppliers who share our values, ensuring responsible practices throughout our entire activity chain.
In doing so, we turn our teams into true ambassadors of the destination and of a more respectful tourism model.
People development
People are the heart of Acttiv. We support their growth through continuous training plans, regular workplace climate assessments, and proactive equality policies that ensure an inclusive, safe and motivating environment.
We believe in ethical, participative and transformative leadership that nurtures and empowers talent at every stage of the journey. Because when our teams feel valued, they pass on that positive energy to every guest – creating experiences that last and strengthen our reputation.
Social action and community engagement
We want our impact to go beyond the limits of tourist establishments. We actively contribute to the social development of the communities where we work through projects that support youth employment, partnerships with local organisations, and solidarity initiatives led by our own teams.
We believe that a destination is also built at the local level, and we want to be part of that shared momentum that helps it grow and evolve with purpose.
Entertainment can (and should) be sustainable. Will you join us?
Did you know your guests are no longer just looking to have fun? They want to connect. With their surroundings, with people, with experiences that leave a lasting impression… not waste.
More and more travellers are choosing responsible destinations. And that starts with offering them entertainment that meets their expectations. Entertainment that not only amuses – but also cares.
That’s why we created the first-ever Sustainable Entertainment Guide. A practical, evolving tool designed 100% with establishments like yours in mind. Packed with ideas, examples and resources ready to put into action today.
Continuous improvement
Commitment to quality
We uphold our commitment to continuous improvement through the definition, implementation and refinement of a Quality Management System, in accordance with the requirements of the ISO-EN UNE 9001 standard.
Our quality policy
Acttiv’s management is committed to continuous improvement, based on the following principles:
1. Service supervision
We supervise our services through effective coordination and control mechanisms, both nationally and internationally. We define clear objectives and carry out ongoing monitoring.
2. Knowledge management
We share our knowledge and experience in tourist entertainment with future entertainers and the industry at large. We offer continuous training to our team through introductory courses, internal training programmes and dual learning schemes.
3. Innovation culture
We encourage and reward idea generation and innovative practices. We adopt technological improvements that support internal management and strengthen our relationship with hotel clients. We adapt our activities to meet the demands of the present.
4. Efficient coordination
We promote effective communication and coordination across the entire Acttiv team. We adapt to the needs of guests and clients, responding to their requests.
5. Communication and transparency
We communicate our activities externally with transparency, accessibility, reliability, accuracy and factual integrity. We raise awareness among our staff about meeting the required quality standards.
6. Customer satisfaction
Every day, we work to create unforgettable experiences that exceed our clients’ expectations, because their satisfaction is our greatest reward.