{"id":14943,"date":"2025-09-01T15:50:15","date_gmt":"2025-09-01T13:50:15","guid":{"rendered":"https:\/\/acttiv.es\/blog\/key-insights-into-the-guest-experience-in-spain\/"},"modified":"2025-09-16T09:08:22","modified_gmt":"2025-09-16T07:08:22","slug":"key-insights-into-the-guest-experience-in-spain","status":"publish","type":"post","link":"https:\/\/acttiv.es\/en\/blog\/key-insights-into-the-guest-experience-in-spain\/","title":{"rendered":"Key Insights into the Guest Experience in Spain"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Did you know that tourist entertainment is no longer just an extra, it&#8217;s a genuine competitive advantage? <\/strong>Today\u2019s guests are looking for more than just a comfortable bed or a great location. They\u2019re seeking connection, emotion, and memorable moments. And in this space, Acttiv has been leading the transformation for years. We\u2019d like to show you everything we can do for your establishment\u2026 and for your guests.   <\/p>\n\n<h2 class=\"wp-block-heading\">Entertainment: from emotional to strategic<\/h2>\n\n<p class=\"wp-block-paragraph\">For years, tourist entertainment was seen as something nice to have: fun, but secondary. That perception has changed. And the data backs it up.  <\/p>\n\n<p class=\"wp-block-paragraph\">In our <strong>2024 Guest Experience Annual Report<\/strong>, we analysed insights from <strong>over 11 million activity participations and 25 million overnight stays<\/strong> across establishments throughout Spain. This isn\u2019t based on surveys\u2014it&#8217;s based on real guest behaviour. <\/p>\n\n<figure class=\"wp-block-image size-large\"><img data-dominant-color=\"437dd1\" data-has-transparency=\"false\" style=\"--dominant-color: #437dd1;\" loading=\"lazy\" decoding=\"async\" width=\"1500\" height=\"1125\" src=\"https:\/\/acttiv.es\/app\/uploads\/2025\/08\/Informe-experiencia-huesped-2024_1_10-datos-1500x1125.webp\" alt=\"\" class=\"wp-image-14885 not-transparent\" srcset=\"https:\/\/acttiv.es\/app\/uploads\/2025\/08\/Informe-experiencia-huesped-2024_1_10-datos-1500x1125.webp 1500w, https:\/\/acttiv.es\/app\/uploads\/2025\/08\/Informe-experiencia-huesped-2024_1_10-datos-1200x900.webp 1200w, https:\/\/acttiv.es\/app\/uploads\/2025\/08\/Informe-experiencia-huesped-2024_1_10-datos-768x576.webp 768w, https:\/\/acttiv.es\/app\/uploads\/2025\/08\/Informe-experiencia-huesped-2024_1_10-datos-1536x1152.webp 1536w, https:\/\/acttiv.es\/app\/uploads\/2025\/08\/Informe-experiencia-huesped-2024_1_10-datos-2048x1536.webp 2048w\" sizes=\"(max-width: 1500px) 100vw, 1500px\" \/><\/figure>\n\n<h2 class=\"wp-block-heading\">So, what do the numbers tell us?<\/h2>\n\n<ul class=\"wp-block-list\">\n<li><strong>Entertainment has a direct impact on online reputation<\/strong>, guest loyalty, and profitability.<\/li>\n\n\n\n<li>The most emotionally intense moments happen during <strong>daytime hours<\/strong>: morning and afternoon. It\u2019s not just about quantity. <\/li>\n\n\n\n<li><strong>Tailored programmes<\/strong> for specific segments (families, juniors, adults) make a clear difference.<br\/><\/li>\n\n\n\n<li>And<strong> what gets measured, gets improved<\/strong>: technology allows us to anticipate guest needs and act in real time.<\/li>\n<\/ul>\n\n<h2 class=\"wp-block-heading\">We don\u2019t just offer entertainment: we create an entire ecosystem<\/h2>\n\n<p class=\"wp-block-paragraph\">Acttiv is no longer just the team of entertainers that brings magic to the pool or the miniclub. Today, we\u2019re consultants, developers, analysts and strategic partners. A prime example is our Internal Entertainment Programme (PIA), which enables:  <\/p>\n\n<ul class=\"wp-block-list\">\n<li>Real-time organisation and adaptation of the entertainment schedule.<\/li>\n\n\n\n<li>Measurement of participation and impact for each activity.<\/li>\n\n\n\n<li>Detection of behavioural patterns by guest profile.<\/li>\n\n\n\n<li>Resource, staff and timetable optimisation without compromising quality.<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">These insights translate into smart decisions that take your entertainment service to the next level.<\/p>\n\n<figure class=\"wp-block-image size-large\"><img data-dominant-color=\"edf2fb\" data-has-transparency=\"false\" style=\"--dominant-color: #edf2fb;\" loading=\"lazy\" decoding=\"async\" width=\"1500\" height=\"1125\" src=\"https:\/\/acttiv.es\/app\/uploads\/2025\/08\/Informe-experiencia-huesped-2024_2_Datos-partida-informe-1500x1125.webp\" alt=\"\" class=\"wp-image-14887 not-transparent\" srcset=\"https:\/\/acttiv.es\/app\/uploads\/2025\/08\/Informe-experiencia-huesped-2024_2_Datos-partida-informe-1500x1125.webp 1500w, https:\/\/acttiv.es\/app\/uploads\/2025\/08\/Informe-experiencia-huesped-2024_2_Datos-partida-informe-1200x900.webp 1200w, https:\/\/acttiv.es\/app\/uploads\/2025\/08\/Informe-experiencia-huesped-2024_2_Datos-partida-informe-768x576.webp 768w, https:\/\/acttiv.es\/app\/uploads\/2025\/08\/Informe-experiencia-huesped-2024_2_Datos-partida-informe-1536x1152.webp 1536w, https:\/\/acttiv.es\/app\/uploads\/2025\/08\/Informe-experiencia-huesped-2024_2_Datos-partida-informe-2048x1536.webp 2048w\" sizes=\"(max-width: 1500px) 100vw, 1500px\" \/><\/figure>\n\n<h2 class=\"wp-block-heading\">Two models, two strategies<\/h2>\n\n<p class=\"wp-block-paragraph\">We operate across the Canary Islands, mainland Spain and the Balearics. And one thing is clear: not every destination needs the same solution. <\/p>\n\n<ul class=\"wp-block-list\">\n<li>In the Canary Islands, year-round consistency allows for solid planning, higher quality and stable teams.<\/li>\n\n\n\n<li>On the mainland and in the Balearic Islands, high seasonality requires extreme flexibility and more dynamic structures.<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">Both contexts come with their own challenges and strengths and, at Acttiv, we\u2019ve learned how to adapt to each one.<\/p>\n\n<figure class=\"wp-block-image size-large\"><img data-dominant-color=\"f6f5f2\" data-has-transparency=\"false\" style=\"--dominant-color: #f6f5f2;\" loading=\"lazy\" decoding=\"async\" width=\"1500\" height=\"1125\" src=\"https:\/\/acttiv.es\/app\/uploads\/2025\/08\/Informe-experiencia-huesped-2024_3_Comparativa-zonas-1500x1125.webp\" alt=\"\" class=\"wp-image-14889 not-transparent\" srcset=\"https:\/\/acttiv.es\/app\/uploads\/2025\/08\/Informe-experiencia-huesped-2024_3_Comparativa-zonas-1500x1125.webp 1500w, https:\/\/acttiv.es\/app\/uploads\/2025\/08\/Informe-experiencia-huesped-2024_3_Comparativa-zonas-1200x900.webp 1200w, https:\/\/acttiv.es\/app\/uploads\/2025\/08\/Informe-experiencia-huesped-2024_3_Comparativa-zonas-768x576.webp 768w, https:\/\/acttiv.es\/app\/uploads\/2025\/08\/Informe-experiencia-huesped-2024_3_Comparativa-zonas-1536x1152.webp 1536w, https:\/\/acttiv.es\/app\/uploads\/2025\/08\/Informe-experiencia-huesped-2024_3_Comparativa-zonas-2048x1536.webp 2048w\" sizes=\"(max-width: 1500px) 100vw, 1500px\" \/><\/figure>\n\n<h2 class=\"wp-block-heading\">Are you measuring what truly matters?<\/h2>\n\n<p class=\"wp-block-paragraph\"><strong>Measuring doesn\u2019t mean controlling. Measuring means understanding.  <\/strong>And only by understanding what drives your guests can you exceed their expectations. At Acttiv, we make that possible through smart technology, data analysis and a 360\u00ba strategic approach. <\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Because it\u2019s not about filling time, it\u2019s about filling it with value.<\/strong><\/p>\n\n<h2 class=\"wp-block-heading\">Find out more: download the full report (in Spanish)<\/h2>\n\n<p class=\"wp-block-paragraph\">This article offers just a glimpse of what we\u2019ve discovered after analysing millions of real data points. If you want to truly understand what motivates today\u2019s guests, how to design a more effective programme and how to increase the value of your entertainment offering, <strong>download the full report!<\/strong> <\/p>\n\n<div class=\"wp-block-group gutenberg-aos:fade-up is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-8787c6ba wp-block-group-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--70);margin-bottom:var(--wp--preset--spacing--70)\">\n<div class=\"wp-block-group alignfull is-style-group-button-xl has-border-color has-white-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-fd51189f wp-block-group-is-layout-constrained is-style-group-button-xl--1\" style=\"border-color:#050505;border-width:1px;border-radius:24px;margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--20);padding-right:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--20);padding-left:var(--wp--preset--spacing--40)\">\n<p class=\"has-text-align-center has-large-font-size wp-block-paragraph\" style=\"font-style:normal;font-weight:600;text-transform:uppercase\"><a href=\"https:\/\/cloud.mc.acttiv.es\/informe-experiencia\">Descargar informe completo (in Spanish)<\/a><\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Did you know that tourist entertainment is no longer just an extra, it&#8217;s a genuine competitive advantage? Today\u2019s guests are looking for more than just a comfortable bed or a great location. They\u2019re seeking connection, emotion, and memorable moments. And in this space, Acttiv has been leading the transformation for years. We\u2019d like to show [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":11304,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_crdt_document":"","footnotes":""},"categories":[161],"tags":[],"class_list":["post-14943","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-experiencia-huesped"],"acf":[],"_links":{"self":[{"href":"https:\/\/acttiv.es\/en\/wp-json\/wp\/v2\/posts\/14943","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/acttiv.es\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/acttiv.es\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/acttiv.es\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/acttiv.es\/en\/wp-json\/wp\/v2\/comments?post=14943"}],"version-history":[{"count":1,"href":"https:\/\/acttiv.es\/en\/wp-json\/wp\/v2\/posts\/14943\/revisions"}],"predecessor-version":[{"id":14944,"href":"https:\/\/acttiv.es\/en\/wp-json\/wp\/v2\/posts\/14943\/revisions\/14944"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/acttiv.es\/en\/wp-json\/wp\/v2\/media\/11304"}],"wp:attachment":[{"href":"https:\/\/acttiv.es\/en\/wp-json\/wp\/v2\/media?parent=14943"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/acttiv.es\/en\/wp-json\/wp\/v2\/categories?post=14943"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/acttiv.es\/en\/wp-json\/wp\/v2\/tags?post=14943"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}